So if you've known me for a while, or been a client for a while, or both, you may have noticed there have been quite a lot of incarnations of the Bliss brand. My logo has changed way more than a dozen times over the years, sometimes within weeks of the previous one.
This is partly growing pains; I started shooting professionally in 2006, and while 7 years is a long time, a whole lot has changed in my life and the photography world since I first hung out my shingle, so to speak.
But for the most part, it's because I cannot make up my mind. Well, I can, but then I change it. Frequently. And my style and taste constantly seem to evolve.
I have created no less than 20 different logos and identities over the past 7 years trying to find that perfect balance of fun yet professional; current yet timeless; pretty but not too girly; evocative of the feeling of my brand; eclectic without being a mess.
And I finally found it. I've stared at this logo for hours, tweaked it, printed it, recolored it, gone for weeks without looking at it then opened it up to see if I still liked it... and I'm so so thrilled to know that I think I have the actual embodiment of my business.... and myself. A preference for clean, crisp lines, yet a little bit of a mess sometimes, practical with a touch of whimsy.
So without further ado, here's the look of Bliss Photography, and my little owl mascot. Owls are sort of my spirit animal, they represent wisdom and tranquility and fierceness. I even have one tattooed on me, so this was a natural choice.
I'd love to hear your thoughts!
